When Stories Travel: Seeing Our Work at the Queen Mary in the Spotlight

One of the most rewarding moments in themed retail is realizing that what you build resonates far beyond the four walls of a store…or ship.

Recently, NBC Los Angeles highlighted one of our newest retail experiences aboard The Queen Mary, shining a light on how storytelling, place, and product can come together in a way that truly connects with guests. Seeing that coverage was an exciting milestone for our crew, and more importantly, a meaningful reminder of why we do what we do.

Read the NBC Los Angeles article here.

Built for the Guest, Validated by the Guest

From the very beginning, our goal at RMS Retailers is to create retail environments that feel intentional, immersive, and rooted in the stories of the places they inhabit. At The Queen Mary, that meant honoring the ship’s layered history and legendary atmosphere while offering guests something tangible they could take home with them.

What has been most gratifying is not just the media attention, but the guest response that has followed. We’ve seen feedback and photos shared from guests local and beyond, all echoing the same sentiment: this store feels like it belongs here. When guests tell us that a retail space enhanced their visit, sparked curiosity, or helped them deepen their connection to a venue, that’s the measure of success we care about most.

Retail as Part of the Experience

Too often, retail is treated as an afterthought. At RMS Retailers, we believe it should be part of the attraction itself.

The positive reception to this Queen Mary location reinforces something we’ve long believed: when retail is designed with story, context, and respect for place, it becomes an extension of the guest experience rather than an interruption. Coverage like this helps illustrate that point to a wider audience and opens the door for conversations about what experiential retail can truly be.

Gratitude and What’s Ahead

We’re deeply thankful to our partners at The Queen Mary for trusting us with their story, to the creative and operations crews who brought this space to life, and to the guests who have embraced it with such enthusiasm.

Seeing our work recognized by NBC Los Angeles is encouraging, but it’s the ongoing guest feedback that energizes us to keep building, refining, and pushing themed retail forward. If this experience is any indication, there’s a strong appetite for retail that is thoughtful, immersive, and rooted in place.

And we’re just getting started.