Resort Merchandise Specialty Retailers was founded from a simple mission - To develop our crew towards knowledgeable guest interactions to achieve superior retail performance with a proportional product assortment. By working in your stores and with your retail crew members, we want to develop them into shopping ambassadors to help support what your venue values most.

Our founders are familiar with outsourced retailers’ operations. They’ve seen how they profit from their venues to grow their bottom line. These outsourced retailers can bring in lower quality or generic items and sell them at a premium price. With RMS Retailers, we do things differently.

We deliver a better and branded retail experience. We raise the bar on experiential retail and focus on setting an experience for the guests to enjoy while shopping. But, what’s most important, is the revenue generated from the stores to support our venues we serve.